Las Vegas Chapel Company: No more Elvis-themed weddings

LAS VEGAS (AP) – Las Vegas Chapels of Love, which use the image of Elvis Presley, could become heart-breaking hotels.

The licensing company, which controls the name and image of “The King,” is ordering Sin City chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported on Monday. At the beginning of May, Authentic Brands Group sent letters to stop and abandon several chapels, which are expected to comply.

Because Elvis is so closely tied to the Vegas wedding industry, some say the move could decimate their business.

“We’re a family business and now we keep big dogs,” said Kayla Collins, who runs LasVegasElvisWeddingChapel.com and Little Chapel of Hearts with her husband. “This is our bread and butter.” I do not get it. We just got through COVID again, then this will happen. “

Clark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order for the chapels to stop using Elvis could not come at a worse time for the sector.

The city’s wedding industry generates $ 2 billion a year, and officials say Elvis-themed weddings represent a significant number of ceremonies.

“It could ruin part of our wedding industry.” Many people can lose their livelihoods, “said Goya.

In one chapel last weekend, an impersonator of Elvis instead changed into a leather jacket, jeans and fedora for a “rock ‘n’ roll” ceremony, the Review-Journal said.

Graceland Wedding Chapel, which hosts 6,400 Elvis-themed weddings a year, has not yet received a warning, according to manager Rod Musum.

In a letter of termination and termination, the company said it would stop the unauthorized use of “Presley’s name, image, voice image and other elements of Elvis Presley’s personality in advertisements, goods and the like.” The letter also stated that “Elvis”, “Elvis Presley” and “King of Rock and Roll” were trademarks.

Authentic Brands Group said in a statement Wednesday that it has strong relationships with Elvis tribute artists and fan festivals. There is no “intention to close the chapels that offer Elvis packages in Las Vegas.”

“We are working to partner with each of these small businesses to ensure that their use of Elvis’ name, image and appearance is officially licensed and approved by the estate so that they can continue to operate,” said the Authentic Brands Group. “Elvis is embedded in the structure of Las Vegas history.”

The licensing company oversees the assets of big names such as movie star Marilyn Monroe and boxer Muhammad Ali, and 50 consumer brands.

The order should not be reflected in legal proceedings against Elvis-themed stage performances in Las Vegas, such as “All Shook Up,” because pretending to be a live performer, such as a show, is considered an exception under Nevada law to publicity. a local lawyer who helped draft the statutes.

“Elvis’ show is a performer who basically entertains others by recreating the man on stage,” Tratos said.

Presley indelibly allied with Sin City in the 1960s and 1970s. His 1964 film “Viva Las Vegas” brought the title track, which became the city’s unofficial theme. In July 1969, Presley famously redefined his Vegas residence with his lively return to the podium at the Las Vegas International Hotel. What began as a four-week concert turned into more than 600 performances and lasted until December 1976.

Presley himself married his wife Priscilla in Las Vegas in 1967, consolidating his connection to the Vegas wedding.

Kent Ripley, whose company is called Elvis Weddings, said he had never encountered the problem in 25 years as Elvis.

“They want to protect the Elvis brand.” But what does it protect by taking Elvis out of the public eye? Ripley asked.


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