Inside Twitter as 'mass exodus' of employees throws platform's future into uncertainty |  CNN Business

Inside Twitter as ‘mass exodus’ of employees throws platform’s future into uncertainty | CNN Business


New York
CNN Business

Death is in the air on Twitter.

On the platform Thursday night, where #RIPTwitter was trending globally, users wrote what they feared might be their last posts, offering ominous goodbyes and listing other (more stable) social media platforms where they can still be found.

They were reacting to the terrible news coming from Twitter. Dozens of the social media company’s remaining employees appeared to reject owner Elon Musk’s ultimatum to work “extremely hard” on Thursday, throwing the communications platform into complete disarray and raising serious questions about how much longer it will survive.

A version of this article first appeared in the “Reliable Sources” newsletter. Sign up here for a daily digest chronicling the evolving media landscape.

The death of Twitter would have serious consequences given how integral the platform is to global communication. The platform has often been compared to a digital square. World leaders use Twitter to communicate, journalists use Twitter to gather news, dissidents in repressive countries use Twitter to organize, celebrities and big brands use Twitter to make important announcements, and the public often uses Twitter to watch it all in real time.

If the platform were to disappear or become unusable due to instability issues, no single space would immediately replace it, and communications could break across multiple social media websites, leading to seismic disruption and slowing of information flow.

There were mass resignations inside Slack after Musk’s 5:00 p.m. deadline for employees to come to a decision passed. Hundreds of employees appear to have called it off and accepted Musk’s offer to leave in exchange for three months’ severance pay.

Employees flooded the “#social-watercooler” feed with a greeting emoji, indicating that they had decided not to sign Musk’s pledge. A similar series of events played out on the Slack channel earlier this month, when Musk laid off roughly 50% of the company’s then-7,500 employees.

A former Twitter executive who recently left the company described the situation as a “mass exodus.” Asked about the situation, the former manager said: “Elon is finding that it can’t bully top senior talent. They have plenty of options and can’t stand his antics.’

“They will try to keep the lights on,” added the former director.

That assessment was broadly shared by half a dozen other current and former employees Thursday. It was already bad enough after Musk made mass layoffs at the company earlier this month. So bad that Twitter asked some of the people it let go to come back a few days later. Since then, the state of the game has only gotten worse.

In fact, Twitter management was in panic mode in the hours before the deadline, people familiar with the matter said, explaining that executives were “trying” to convince talent to stay with the company.

Musk himself seemed to finally realize the grim state of affairs and sent an email to all employees vacating his previously uncompromising remote work position. “When it comes to working remotely, all that’s required to get approved is for your manager to take responsibility for making sure you’re making an excellent contribution,” Musk said in an email.

It didn’t seem to do much good.

The two employees who decided to reject Musk’s ultimatum on Thursday were very clear about why they were doing so. “I don’t want to stick around to create a product that’s poisoned inside and out,” said one, later adding that he felt good about making the decision “in line with what I stand for.”

A recently fired employee who remains in touch with former co-workers said: “People don’t want to sacrifice their mental health and family lives to make the richest man in the world richer.”

And Twitter appeared to take the mess into its own hands on Thursday night, sending an email to employees notifying them that it had once again closed all of its offices and suspended access to employee badges, presumably to protect its systems and data.

Twitter’s already decimated communications department did not respond to requests for comment. But Musk gave a nod to the situation in a tweet.

“How to make a small fortune on social media?” asked Musk. “Start big.


#Twitter #mass #exodus #employees #throws #platforms #future #uncertainty #CNN #Business

Leave a Comment

Your email address will not be published. Required fields are marked *