And now for something no one saw coming: EVGA, one of the most prominent manufacturers of third-party PC graphics cards and a favorite brand among PC gamers for quality parts and reliable warranties backed by solid customer service, is ending its long-standing relationship with Nvidia. What’s more, the company has reportedly said it will not seek partnerships with rival silicon giants such as AMD or Intel. Looks like EVGA is just done with GPUs.
my box asked EVGA for comment.
News of EVGA’s seemingly sudden decision to discontinue GPU production surfaced via popular YouTubers GamersNexus and Jayztwocents. Figures from both channels say they were invited to private meetings with EVGA employees, including CEO Andrew Han. At the meeting, EVGA reportedly expressed its desire and intention to break away from Nvidia, citing numerous frustrations with the partnership.
These pain points mostly relate to what Han describes as Nvidia’s reluctance to share critical information about its products with partners until that same information is made available to the public, often on stage at a press conference; that he believes Nvidia is undercutting partners like EVGA by selling its own “Founders’ Edition” cards at a lower price; and the feeling among partners that Nvidia just doesn’t value their sponsorship.
GamersNexus has a very thorough breakdown of the meeting and this report v his video.
EVGA’s top management decided to break away from Nvidia back in April, but kept the decision strictly confidential. Although EVGA, a company so often known and appreciated for great GPUs and reliable customer service, is exiting the GPU market, the company reportedly intends to stay in business. However, it will not expand into new product categories, GamersNexus news. And while the company makes and sells other PC components like motherboards, cases and power supplies, losing the GPU part of its business is likely to pose challenges for its 280 employees worldwide.
GamersNexusSteve Burke reports that EVGA is trying to reallocate employees to different projects to keep everyone busy. The company laid off 20 percent of its employees in Taiwan earlier this year, and now several people whose jobs revolved entirely around GPU manufacturing and development are out of an obvious job.
While EVGA will continue to sell RTX 30-series cards, it is expected to run out of stock by the end of the year and hang on to additional stock for warranty service and repairs. EVGA is committed to honoring the warranties for existing customers of these cards.
Today is a bittersweet day for PC gamers as EVGA’s presence in the GPU arena will be sorely missed. On the other hand, the cryptocurrency mining frenzy that plagued the industry with the purchase of countless cards for mining rigs seems to be coming to an end. A major cryptocurrency Ethereum has finally, finally moved out of GPU-intensive “proof of work” algorithms that have contributed to the virtual decimation of available GPU stock over the past two years. As you’ve probably noticed, GPUs are once again available for purchase and prices have finally started to come back down to earth. With the move to Ethereum, hopefully this trend will only accelerate.
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