Yes, my designer bag is fake and I don't care because the economy is crashing

Yes, my designer bag is fake and I don’t care because the economy is crashing

“DHgate is super notorious — you either love it or you hate it,” said Jeffrey Huang, a 28-year-old luxury lifestyle and travel influencer from Boston. “It will destroy the luxury for influencers because we work so hard to be able to buy these items and there are people who buy scams or fakes and say they are authentic.”

But maybe it’s okay if luxury Yippee destroyed? Influencer culture has reinforced consumerism and promoted the idea of ​​having a personal brand for online presence, with expensive and luxury labels often part of the desired look. But the fake products look basically the same in the photos.

From “black girl luxe” to “old money” aesthetics, the ambition is to look affluent – ​​and influencers are hacking into the trend with fake goods.

Today, the snazzy world has risen beyond ticking Rolexes or Ralph Lauren polos with a donkey logo—they’re far more sophisticated and have a cleaner finish that rivals the real deal.

The taboo of wearing fake designer clothes still carries a certain weight of shame in some cultures, says Song Ji-a, influencer and breakout star of a Korean Netflix dating show. Single’s Inferno he learned after several fake Chanel and Dior pieces caused outrage, to which Ji-a responded with a handwritten note of apology.

However, the counterfeit designer industry is estimated to be between $400 billion and $600 billion, according to the U.S. Intellectual Property and Counterfeit Goods Office. This met the need for an authentication industry that would distinguish between what is real and what is fake.

For advocates who proudly flaunt fakes, buying a fake is all about financial prowess, especially in times of economic uncertainty.

Just a year before he rose to fame in Season 5 Love IslandMolly-Mae Hague was another YouTube influencer who directed her subscribers on where to find designer goodies and look “boujee on a budget”.

Young consumers want to benefit from the credibility of these brands, but avoid going into debt to try to keep up.

For some consumers of luxury fake designer clothing, their purchases are seen as a small act of defiance against an industry that thrives on scarcity and excludes specific demographics.

“I think it’s a great opportunity for people to use it as activism and say, ‘You know what? You don’t make clothes for me, but I still want to wear your stuff,” said Brett Staniland, model and creator of sustainable fashion. “‘I don’t care if it’s fake because I deserve to wear clothes that look good and make me feel good and celebrated, regardless of whether it’s real or not.’

The normalization of counterfeit items is a point of contention for traditional luxury lifestyle influencers like Huang, whose videos include a $17,000 Louis Vuitton shopping spree. Unsurprisingly, he sees this fake trend as harmful, as these fakes are now finding their way into the second-hand market. Viral TikTok claims the problem is also spreading to department store floors.

“This hurts people who can’t afford to buy authentic luxury goods brand new,” Huang said. “So they buy used, and these fakes eventually infiltrate the used market.” So people are unknowingly spending their hard-earned money under the false assumption that it is real.”

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