Australian brothers Ed and Bill Ovenden launched The Lad Collective in September 2020 after having a

The Lad Collective: Brothers reinvent the bed sheet and doona cover

When brothers Ed and Bill Ovenden moved into a shared house in Queensland, they quickly realized how much they hated making their beds – and looked for a better solution.

However, options were limited, so they decided to reinvent traditional sheets by designing an alternative with labels on both ends to make it easy to see which corner belongs to which side.

Since launching The Lad Collective in September 2020, the business has grossed over $2 million and has a customer base of 12,000.

Before they started, the brothers were ‘satisfied’ that until now no one had thought of a solution to the annoying job.

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Australian brothers Ed and Bill Ovenden launched The Lad Collective in September 2020 after having a “lightbulb moment” to rediscover an old bed sheet.

The boys moved into a shared house and hated changing the sheets, so they reinvented the design by adding four labels to each end to easily identify which corner each side belonged to.

The boys moved into a shared house and hated changing the sheets, so they reinvented the design by adding four labels to each end to easily identify which corner each side belonged to.

Each mark is marked with a corresponding corner, for example BL for the lower left edge (pictured).  Ed and Bill told FEMAIL that they would often never change the sheets because they hated the difficult task, but were forced to when they moved home

Each mark is marked with a corresponding corner, for example BL for the lower left edge (pictured). Ed and Bill told FEMAIL that they would often never change the sheets because they hated the difficult task, but were forced to when they moved home

Ed, 25, and Bill, 27, told FEMAIL that they would often never change the sheets at home because they hated the difficult task, but were forced to when they moved out.

“I looked over at Bill and realized that the once white sheets my mum had bought me were a creamy yellow because I hadn’t washed them in 12 months,” Ed said.

“We realized that if we had these problems, surely many other men would have them as well.”

The brothers had “no idea” where to buy decent sheets and said they were too dependent on family members to do it for them.

After having a ‘light bulb moment’, they went to work ordering samples to get the ball rolling.

“The first samples were so flimsy and terrible,” they said, but eventually they designed a product they were happy with and launched it in September 2020 during Covid.

That same month, the brothers made an ambitious decision to leave their jobs in the call center and logistics industry, which they were initially nervous about.

“We had all the faith in the world and knew how to market the product in a unique way,” Ed said.

“We’re a true-blue Australian brand that likes to have a laugh and we’re not home decor experts, but we know we have a quality product.”

The sheets are made from 60 percent bamboo material, which is durable, anti-bacterial and “odor suppressing,” along with 40 percent cotton to keep you cool in the summer.

The sheets are made from 60 percent bamboo material, which is durable, anti-bacterial and

The sheets are made from 60 percent bamboo material, which is durable, anti-bacterial and “odor suppressing,” along with 40 percent cotton to keep you cool in the summer.

In December 2021, the brand launched another creative product – a doona and matching cover designed with magnets that make it easy to change.

In December 2021, the brand launched another creative product – a doona and matching cover designed with magnets that make it easy to change.

In December 2021, the brothers launched another product – a doona and matching cover designed with magnets to make it easier to change.

“Just like the sheets, we were still trying to put a cover on the comforter and we were thinking about how we could create a new solution,” Bill said.

“We went back to the whiteboard and were fascinated by magnetism, so we thought, what’s the strongest magnet we can find?” and went to Bunnings.

“Luckily there weren’t too many gaps to jump through and we found a good magnet and it took three months to develop the product.”

The “rock solid design” features four magnets in each corner that snap into place and won’t move.

And while the products were originally aimed at men, women also appreciated the innovative design

And while the products were originally aimed at men, women also appreciated the innovative design

Ed said The Lad Collective also designed a set of braille and tactile sheets on marked corner tapes to make it straightforward for blind and visually impaired people, as well as those with physical and mental disabilities.

‘There are 575,000 Australians living with blindness or low vision and that’s just the tip of the iceberg when it comes to those who face everyday challenges like making the bed,’ he said.

“We’ve heard from blind Australians how they used to have to use safety pins on the corners of their sheets to help them figure out which way the sheets were going, and our Braille corner strips have eliminated that inconvenience.”

And while the products were originally aimed at men, women also appreciated the innovative design.

Click here to view products.

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