07/16 Update below. This post was originally published on July 14
Apple leaks have revealed that the iPhone 14 Pro models will receive several exclusive upgrades and higher prices. But now a new report claims that the standard iPhone 14 models will also get a price hike, despite being virtually unchanged from their predecessors.
Speaking to The Sun, Dan Ives, head of popular analyst group Wedbush Securities, cites supply chain prices as a driver of growth.
“We believe there will be a $100 price increase for the iPhone 14,” Ives explained. “Prices are increasing throughout the supply chain, and Cupertino must pass those costs on to consumers in this release.”
If correct, the iPhone 14 lineup would break down as follows:
- iPhone 14 – $899 (iPhone 13 $799)
- iPhone 14 Max – $999 (iPhone 13 Mini $699)
- iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
- iPhone 14 Pro Max – $1,199 (iPhone 13 Pro Max $1,099)
While $100 would hurt, especially for the standard models that will have the same design, rear cameras and chipset as the iPhone 13, the big financial hit comes with an entry point that jumped from $699 to $899. This nearly 30% increase is a result of Apple discontinuing the 5.4-inch iPhone 13 Mini in favor of the 6.7-inch iPhone 14 Max (also rumored to be called “iPhone 14 Plus”), which moves the iPhone 14 into the entry-level model. position.
Update 07/16: now the iPhone 14 series has gone into production, the leaks are not only accelerating, but adding a level of detail we haven’t seen before. Reliable anonymous leaker, ShrimpApplePro – the first leak to reveal the new iPhone 14 Pro with dual bezels – now has published detailed schematics for the flagship iPhone 14 Pro Max via Weibo.
The main news is that the schematics once again confirm a large number of leaks that claim that Apple will do away with the notch, although it is expected to be retained for non-Pro models. That said, at this stage I’m more interested in the dimension information that reveals:
- iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
- iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm
Although the differences are slight, they eliminate one popular idea: that Apple will use the same chassis for the iPhone 14 Pro models as their predecessors. Speculation about what the changes are will now accelerate.
My suspicion is new 48-megapixel primary camera exclusive to Pro models will be a significant factor. But hopes that larger batteries are behind the increase seem unlikely based on a recent capacity leak. Leak season is well and truly open.
Such a gap would cause a real shock. It would also be a hard sell. Historically, Apple has kept previous generations of iPhones on sale at lower prices after the launch of their successors. If Apple does it again, opting for a virtually identical iPhone 13 or even an iPhone 13 Mini (which could cost as much as $599) would be a no-brainer.
There is one popular counterpoint. That means Apple will keep the iPhone 13 prices for the iPhone 14, and the lack of an iPhone 14 Mini will represent a $100 increase on the base level, rather than the $200 discussed here. However, this does not account for supply chain price increases, so this may prove to be overly optimistic.
So should you upgrade? Throw in the hot rumor that iPhones will switch from Lightning to USB-C in 2023, and for me, I think that’s an upgrade year to forget unless you desperately need it. That said, based on the size of supplier deposits, it looks like another super cycle regardless.
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